Social Research Methods: Qualitative and Quantitative Approaches - Hardcover

Bernard, H. (Henry) Russell

Hardcover

ISBN 10: 076191403X ISBN 13: 9780761914037

Publisher: Sage Publications, Inc, 2000

Synopsis

H Russell Bernard, author of the bestselling textbook Research Methods in Anthropology and a world figure in the social sciences, brings to the researcher and the student, the excitement of the research act as never before.

The author follows two chapters on the fundamentals of social science and social research by three on preparation, two on interviewing, one on scaling, and two on relative advantages and methods of participative, direct and indirect observation.

Six further chapters take the student from the basics of analysis by way of methods for analyzing qualitative data to those for quantitative data analysis, culminating in multivariate analysis, which the author identifies as the key to the most interesting social research of all.

Each chapter concludes with key concepts, a summary, exercises and further readings.

About this title

About the Author

H. Russell Bernard is Professor of Anthropology, Emeritus at the University of Florida. He served as editor of the American Anthropologist and Human Organization. He is co-founder (with Pertti Pelto and Stephen Borgatti) of the Cultural Anthropology Methods journal (1989), which became Field Methods in 1999. The five editions of his methods text Research Methods in Anthropology (AltaMira 2006) and his general research methods text Social Research Methods (Sage 2012), have been used by tens of thousands of students. Bernard co-founded (with Pelto) and co-directed (with Pelto and Borgatti) the National Science Foundation's Institute on Research Methods in Cultural Anthropology and has done fieldwork in Greece, Mexico, and the U.S.A. His publications include (with Jesus Salinas Pedraza) Native Ethnography: A Otomi Indian Describes His Culture (Sage, 1989). Bernard is known as well for his work, with Peter Killworth, Eugene Johnsen, Christopher McCarty, and Gene A. Shelley, on network analysis, including work on the network scale-up method for estimating hard-to-count populations. In 2010, Bernard was elected to the National Academy of Sciences.

Edition details

• Publisher: Sage Publications, Inc
• Publication date: 2000
• Language: English
• ISBN 10: 076191403X
• ISBN 13: 9780761914037
• Binding: Hardcover
• Number of pages: 659