Doing Business in Emerging Markets: Entry & Negotiation Strategies - Hardcover

Cavusgil, S. Tamer; Ghauri, Pervez N.; Agarwal, Milind R.

Hardcover

ISBN 10: 0761913742 ISBN 13: 9780761913740

Publisher: Sage Publications, Inc, 2002

Synopsis

Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business.

The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.

About this title

About the Author:

Professor Cavisgil’s teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE – a computer program for assessment of COmpany Readiness to Export.

Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the Journal of Marketing and Journal of International Business Studies. Professor Cavusgil has been a member of Michigan State University’s business research team since 1987.

 

About this edition

• Publisher: Sage Publications, Inc
• Publication date: 2002
• ISBN 10: 0761913742
• ISBN 13: 9780761913740
• Binding: Hardcover
• Number of pages: 320