Communication Planning: An Integrated Approach: 1 (SAGE Series in Public Relations) - Softcover

Ferguson, Sherry Devereaux

Softcover

ISBN 10: 0761913149 ISBN 13: 9780761913146

Publisher: SAGE Publications, Inc, 1999

Synopsis

The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.

With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management.

This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

About this title

From the Back Cover

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 1999
• Language: English
• ISBN 10: 0761913149
• ISBN 13: 9780761913146
• Binding: Paperback
• Edition number: 1
• Number of pages: 280