Handbook of Public Relations - Hardcover

Hardcover

ISBN 10: 076191286X ISBN 13: 9780761912866

Publisher: SAGE Publications, Inc, 2000

Synopsis

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public.

The Handbook is divided into five sections. 

• Section one defines the field, seeking to explain the role public relations play in society. 
• Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. 
• Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. 
• Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. 
• Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.

No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book′s contributors comprise an academic "who′s who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.

About this title

About the Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

From the Back Cover

NEW IN PAPERBACK!

`This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics".... The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate' - Choice

The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting-edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years.

Edition details

• Publisher: SAGE Publications, Inc
• Publication date: 2000
• Language: English
• ISBN 10: 076191286X
• ISBN 13: 9780761912866
• Binding: Hardcover
• Edition number: 1
• Number of pages: 816
• Editor: Heath Robert L., Vasquez Gabriel