Items related to Advanced Focus Group Research

Advanced Focus Group Research - Hardcover

Fern, Edward F.

 
9780761912484: Advanced Focus Group Research
Hardcover
ISBN 10: 0761912487 ISBN 13: 9780761912484
Publisher: SAGE Publications, Inc, 2001

Synopsis

 

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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About the Author

A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences. He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award. Fern received his bachelor’s degree, M.B.A., and Ph.D. from Ohio State University.

From the Back Cover

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications, Inc
Publication date
2001
Language
English
ISBN 10 
0761912487
ISBN 13 
9780761912484
Binding
Hardcover
Edition number
1
Number of pages
264