Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
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Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.
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Condition: Como nuevo. : Este libro de Richard A. Krueger describe un proceso práctico para identificar temas poderosos y ofrece una estrategia fácil de entender para traducir esos temas en preguntas. Sugiere formas de categorizar, frasear y secuenciar las preguntas de los grupos focales. El libro ayuda a que el proceso de desarrollo de buenas preguntas sea factible al delinear un proceso y ofrecer muchos ejemplos. Después de leer este libro, tus grupos focales nunca serán los mismos. EAN: 9780761908197 Tipo: Libros Categoría: Otros Título: Developing Questions for Focus Groups Autor: Richard A. Krueger Editorial: SAGE Publications, Inc Idioma: en Páginas: 128 Formato: tapa blanda. Seller Inventory # Happ-2024-01-25-705fb0ee
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