Process and Practice of Radio Programming - Softcover

Lynch, Joanna R.; Gillispie, Greg

Softcover

ISBN 10: 0761810455 ISBN 13: 9780761810452

Publisher: University Press of America, 1998

Synopsis

Rapid changes in the radio industry in recent years have brought new challenges to radio program directors. This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. Process and Practice of Radio Programming examines all aspects of a radio programmer's job. Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies―including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience.

About this title

About the Author

Joanna Lynch is Instructor of Radio Broadcast Technology at Hunterdon Central High School in Flemington, New Jersey.Greg Gillispie has over 25 years of experience as an air talent, and is President of B/D & A, an international media consulting firm.

Edition details

• Publisher: University Press of America
• Publication date: 1998
• Language: English
• ISBN 10: 0761810455
• ISBN 13: 9780761810452
• Binding: Paperback
• Number of pages: 336