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ACP MARKETING: PLANNING & STRATEGY 7E - Hardcover

 
9780759338715: ACP MARKETING: PLANNING & STRATEGY 7E

Synopsis

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

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Subhash C. Jain
Published by South-Western Pub, 2006
ISBN 10: 075933871X ISBN 13: 9780759338715
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-466-518

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Jain, Subhash C.
Published by South-Western Pub, 2004
ISBN 10: 075933871X ISBN 13: 9780759338715
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-057-02645

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Jain, Subhash C.
Published by South-Western Pub, 2004
ISBN 10: 075933871X ISBN 13: 9780759338715
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Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom

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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-005-00378

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Subhash C. Jain
Published by Cengage South-Western, 2004
ISBN 10: 075933871X ISBN 13: 9780759338715
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Condition: Very Good. 7th. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 838325-6

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Jain, Subhash C.
Published by South-Western Pub, 2004
ISBN 10: 075933871X ISBN 13: 9780759338715
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hardcover. Condition: Good. 7th Edition. Corners are slightly bent. Used - Good. Seller Inventory # 13-E-5-0190

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