Items related to THE TOURISM SYSTEM: AN INTRODUCTORY TEXT

THE TOURISM SYSTEM: AN INTRODUCTORY TEXT - Softcover

Mill, Robert C; Morrison, Alastair M

 
9780757526800: THE TOURISM SYSTEM: AN INTRODUCTORY TEXT

Synopsis

This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the

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