Synopsis
The 80 Minute MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? The 80 Minute MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits.
Managers need the encouragement to think differently, not in the same straight lines. The 80 Minute MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
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About the Authors
Richard Reeves (Author) Richard Reeves, along with John Knell, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme. Richard is currently European Business Speaker of the Year. He is a columnist and editor-at-large for Management Today.
John Knell (Author) John Knell, along with Richard Reeves, are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme.
"About this title" may belong to another edition of this title.
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The 80 Minute MBA: Everything You'll Never Learn at Business School
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