As the medical aesthetic industry becomes more competitive, clinic owners will find it difficult without proper business training to maintain present revenue objectives and to distance themselves from competitors selling the same services. Simple Steps to Building Successful Cosmetic Practices provides an ethical approach to strategic management and marketing for the medical aesthetic industry. The recommendations and implementation strategies will guarantee long term growth and profit by building an emotional bond with your patients.
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Yasmin Khan is British Academy Postdoctoral Fellow, Royal Holloway, University of London.
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