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Synopsis
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These important issues are addressed in this detailed volume, which examines these critical multicultural marketing issues at various geographic national, regional and global levels. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
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About the Author
C.P Rao is Professor of Marketing and Director of the Case Research and Teaching Unit, in the College of Business Administration at Kuwait University, Kuwait.
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Marketing and Multicultural Diversity
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Ashgate Publishing, Limited, 2006
ISBN 10: 0754643263
ISBN 13: 9780754643265
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Marketing And Multicultural Diversity (New Perspectives in Marketing)
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Marketing And Multicultural Diversity (New Perspectives in Marketing) (New Perspectives in Marketing)
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Marketing And Multicultural Diversity (New Perspectives in Marketing)
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Marketing And Multicultural Diversity (New Perspectives in Marketing)
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No jacket. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. No dust jacket. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-199-524
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Marketing And Multicultural Diversity (New Perspectives in Marketing) C. P. Rao
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Condition: gut. Marketing And Multicultural Diversity (New Perspectives in Marketing) In englischer Sprache. pages. Seller Inventory # BN314849