Synopsis
Some research has been done on the use of regional images to promote tourism in Ireland, but Gaffey extends the research by highlighting the role of place imagery in promoting individual products and services in Ireland. She also identifies some of the critical issues concerning the development and applications of these images, and analyzes some of
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Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing
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Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing
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Signifying Place: The Semiotic Realisation of Place in Irish Product Marketing
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