Items related to Formula One: The Business of Winning
Synopsis
Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.
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Review
Auto racing is one of the world's top spectator sports, and Russell Hotten's Winning thoroughly examines the larger-than-life personalities, cutting-edge technologies and over-the-top commercial triumphs that mark the stunningly successful British-based Grand Prix circuit. Hotten, financial news editor at London's Mail on Sunday newspaper, notes at the start that an entire March to October Formula One racing season actually consumes less time than a single typical work week--although its outsized entertainment and business benefits are ridden full bore year-round. Written from a Brit's global perspective, his book fully explains the sky-high stakes that result when every two-hour race on alternating Sundays is watched by 350 million enthusiasts in over 200 countries. "Only the Olympics and (soccer's) World Cup surpass these viewing figures", Hotten writes, "but they only take place every four years." As such F1 has become an international commercial phenomenon, even if its US appeal is dampened by America's fascination with home-grown NASCAR and Indy racing. Everything is in place for even more growth, though, and Hotten tells all about the "fast cars, wealth, glamour, sex, danger" and controversies (such as the big-money sponsorships by tobacco companies). Race fans worldwide, as well as those interested in the general business of sport, will likely find Winning a winner. -- Howard Rothman
Review
An interesting and eye-opening view of just what makes F1 tick; no stone is left unturned to bring the facts about the commercial side of F1 to the public attention. -- F1 News
Hotten does such a good job...You have no hope of really understanding F1 if you haven't read the book. -- Auto Week
Unravels the tangled web of links with the tobacco industry, the automotive industry and politicians around the world...it makes fascinating reading. -- Daily Telegraph
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Formula One: The Business of Winning
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Paperback. Condition: Very Good. Formula One: The Business of Winning This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780752830872
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Formula One: The Business of Winning
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Formula One: The Business of Winning
Published by
Orion Business (an Imprint of The Orion Publishing Group Ltd ), 2001
ISBN 10: 0752830872
ISBN 13: 9780752830872
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Formula One : The Business of Winning
Published by
Orion Publishing Group, Limited, 1999
ISBN 10: 0752830872
ISBN 13: 9780752830872
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Formula One: The Business of Winning
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Orion Business (an Imprint of The Orion Publishing Group Ltd ) 20/11/1999, 1999
ISBN 10: 0752830872
ISBN 13: 9780752830872
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Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780752830872
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Formula One: The Business of Winning
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Formula One: The Business of Winning
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Formula One
Seller: Crappy Old Books, Barry, United Kingdom
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Condition: Used. Formula One (1999) Russel Hotten ? Orion Business Books ISBN: 0752830872 Condition: Used (like a set of race tyres after qualifying) Vendor: Crappy Old Books This is not a guide to overtaking into Turn 1. This is Formula One stripped of its glamour paint job and hauled into the garage marked: Big Business, Sharp Elbows . In Formula One , Russel Hotten looks past the shiny cars and bored-looking grid girls of the late 1990s and asks the serious questions, such as: How did a bunch of blokes racing oily death-traps around airfields turn into a billion-dollar travelling circus with its own politics, fiefdoms and merchandising departments? Who actually makes the money , and why is it never the people risking their necks at 190mph? How did one small man with large sunglasses end up owning more of the show than seems mathematically possible? Why does an industry based on speed move so spectacularly slowly when it comes to, say, changing anything important? Inside these suitably dog-eared pages you?ll find: The backstory of F1?s transformation from romantic chaos to global corporate juggernaut ? TV rights battles, sponsorship deals, manufacturer power plays, the whole glossy soap opera. Portraits of teams, circuits and power-brokers who understand that the real race happens in boardrooms long before the lights go out on Sunday. A tour of the money trail: tobacco cash, tech money, car giants and men who own entire grids worth of advertising hoardings. Anecdotes from the paddock that confirm your suspicion that half the people involved are mad, brilliant, or both, and the rest are lawyers. An era snapshot: the tail-end of the 90s, when Schumacher was busy rewriting the record books, liveries were still allowed to look like cigarette packets, and everyone thought the gravy train would go on forever. Think of it as F1: The Financial Thriller ? a behind-the-scenes report on the sport?s horsepower in contracts, not cylinders. Our copy is graded Used , which, in the pit-lane vernacular of Crappy Old Books , means: The cover has a few light scuffs, edge rubs or tiny creases ? cosmetic wear only, like a car with a bit of tyre marbling after a long stint. Still looks fast on the shelf. The spine is creased but solid, a sure sign someone?s actually read the thing rather than just deploying it as a macho coffee-table prop. No structural damage; no need for a gearbox change. The pages are all present, securely bound and pleasantly aged ? more ?well run-in engine? than ?barn find.? You might spot a dog-ear or pencilled mark where a previous reader said ?aha? at some particularly juicy broadcasting deal. No catastrophic coffee spills, no pages waving the white flag and detaching, no suspicious stains from trackside sandwiches. Just honest, race-proven wear. Not mint, not ?never left the box? ? but then, what self-respecting motorsport book wants to look like it?s never done a lap? Perfect for: F1 fans who suspect the real drama happens in contracts, not chicanes . Business nerds who find it reassuring that even in a world of cutting-edge engineering, meetings still run late and everyone argues about money. Readers nostalgic for late-90s Formula One, when tobacco logos were big, overalls were baggy and the Internet was just starting to discover fan forums. Anyone who?s ever watched a podium ceremony and thought: ?Yes, but who owns all this?? Formula One by Russel Hotten is a brisk, slightly scandalous tour of the sport?s commercial engine room ? the deals, wrangles and personalities that kept the grid rolling and the money flowing. Available now from Crappy Old Books , where our wheels are slightly scuffed, our engines are still running, and our ?Used? condition just proves this copy has already completed one full race distance around someone else?s brain. THIS BOOK BEARS THE CRAPPY OLD BOOKS STAMP. IF THAT IS UNDESIRABLE PLEASE DO NOT BUY THIS. THE STAMP MARKS WHICH IS USUALLY TO THE FRONT AND BACK INNER PAGES SAYS SOLD BY CRAPPY OLD BOOKS WITH WEB. Seller Inventory # 150
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Formula One: The Business of Winning
Published by
Orion Business, 1999
ISBN 10: 0752830872
ISBN 13: 9780752830872
Used
Softcover/Paperback
Seller: Pigeonhouse Books, Dublin, Dublin, IE, Ireland
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Softcover/Paperback. Author: Hotten, Russell | Edition: New | Number Of Pages: 311 | Release Date: 20-11-1999 | Details: Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media. | EAN: 9780752830872 | Languages: English | Binding: Paperback | Item Condition: UsedVeryGood. Seller Inventory # 6V-NMQO-T0JW