Synopsis
Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, The Alchemy of Growth is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth,today and tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. The Alchemy of Growth offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.
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Review
A powerful and practical guide for growth and profitability providing the key lessons and methods for corporate growth. -- Financial Times, October 22, 1999
It's certainly an inexpensive introduction to many useful ideas from one of the world's leading management consultancies. -- Sunday Business Post, February 28, 1999
About the Author
Mehrdad Baghai is a Principal in the Sydney and Toronto offices of McKinsey & Company, and co-leader of the firm's world-wide growth practice.Stephen Coley is a Director in McKinsey's Chicago office, and leads the firm's corporate strategy practice group.David White is a Director of McKinsey's Sydney office.
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The Alchemy of Growth : Kickstarting and Sustaining Growth in Your Company
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Orion Publishing Group, Limited, 1999
ISBN 10: 0752813617
ISBN 13: 9780752813615
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The Alchemy of Growth : Kickstarting and Sustaining Growth in Your Company
Published by
Orion Publishing Group, Limited, 1999
ISBN 10: 0752813617
ISBN 13: 9780752813615
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The Alchemy of Growth
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Orion Business Books (edition ), 1999
ISBN 10: 0752813617
ISBN 13: 9780752813615
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The Alchemy Of Growth: Practical Insights For Building The Enduring Enterprise
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