Revenue Management: Hard Core Tactics for Profit-making and Market Domination - Softcover

Cross, Robert

 
9780752810102: Revenue Management: Hard Core Tactics for Profit-making and Market Domination

Synopsis

The Next big management idea for the post-downsizing /re-engineering era : Revenue management( RM).With the help of RM Robert Cross demonstrates how companies of any size can revolutionize the way they make money.

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Review

Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. -- Bill Marriott, Chairman and CEO, Marriott International, Inc.

Revenue Management is very important - as important as cost control. We have paid a great deal of attention to Revenue Management and that attention is clearly reflected in the success of this company. -- Sir Colin Marshall, Chairman, British Airways, PLC

About the Author

Robert Cross is the Chairman of Aeronomics Incorporated, a company he founded in 1984 for the purpose of providing Revenue Management research, project development and consulting services to a wide range of industries around the world.

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