Synopsis
This study text focuses on international marketing strategy. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
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CIM Diploma - Paper 10: International Marketing Strategy: Study Text (2002) (CIM Study Text: Diploma)
Published by
BPP Business Education Ltd, 2002
ISBN 10: 0751741345
ISBN 13: 9780751741346
Used
Softcover
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