Synopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
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CIM Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Study Text (2002) (CIM Study Text: Advanced Certificate)
Published by
BPP Business Education Ltd, 2002
ISBN 10: 0751741302
ISBN 13: 9780751741308
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