CIM Advanced Certificate Paper 6 Management Information for Marketing Decisions: Study Text (CIM Study Text: Advanced Certificate)

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9780751741308: CIM Advanced Certificate Paper 6 Management Information for Marketing Decisions: Study Text (CIM Study Text: Advanced Certificate)
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BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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