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BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
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Book Description BPP Publishing Ltd. Condition: Good. Sticker on cover. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Seller Inventory # Z1-C-087-02003
Book Description BPP Publishing Ltd, 2002. Condition: Very Good. Seller Inventory # U9780751741308
Book Description BPP Publishing Ltd, 2002. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 6370440