Synopsis
This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.
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CIM Advanced Certificate - Paper 5: the Marketing/customer Interface: Exam Dates - 12-01, 06-02: Study Text (2001) (CIM Study Text: Advanced Certificate)
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BPP Business Education Ltd, 2001
ISBN 10: 0751741167
ISBN 13: 9780751741162
Used
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Study Text (2001): paper 5 (CIM Study Text S.: Advanced Certificate)
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