Study Text (2001): paper 5 (CIM Study Text S.: Advanced Certificate) - Softcover

BPP

 
9780751741162: Study Text (2001): paper 5 (CIM Study Text S.: Advanced Certificate)

Synopsis

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.

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