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Marketing Environment (CIM Study Text) - Softcover

 
9780751740523: Marketing Environment (CIM Study Text)

Synopsis

This study text focuses on the marketing environment. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

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Chartered Institute of Marketing
Published by BPP Publishing Ltd
ISBN 10: 0751740527 ISBN 13: 9780751740523
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-013-00080

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