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CIM Marketing Management in Practice 2005: Study Text (CIM Marketing Management in Practice: Study Text) - Softcover

BPP Professional Education

 
9780751722512: CIM Marketing Management in Practice 2005: Study Text (CIM Marketing Management in Practice: Study Text)

Synopsis

Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.

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