They say that human beings only use ten per cent of their brains. They say the corner office is a position of power. They say you can earn #10,000 a week in your spare time. But who, exactly, are "they"? And why do we listen to them? We each have our own "theys" - bosses, experts and authorities who seem to dictate our lives and create our futures. Like parents, in the best of circumstances they can make us feel safe. But where power and profit are at stake, they can try to make us do what they want: buy their product, vote for their party, support their cause. This is a manual for survival in a demanding age. Covering everything from the coercive power of casino and shopping-centre design to how door-to-door salesmen employ CIA interrogation techniques, the book shows what "they" do and how they do it.
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Douglas Rushkoff writes a column about technology and culture for the NEW YORK TIMES and is a regular contributor to TIME and the GUARDIAN. He lectures and consults about the media all over the world and is Professor of Virtual Culture at New York University.
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Paperback. Condition: Very Good. Coercion: The Professional Persuaders and Why We Listen This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780751530308
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