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Synopsis
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
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Products And Process Innovation In The Food Industry
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Products and Process Innovation in the Food Industry
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Products and Process Innovation in the Food Industry
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. 268 pp. Englisch. Seller Inventory # 9780751404241
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Products and Process Innovation in the Food Industry
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Product and Process Innovation in the Food Industry
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Products and Process Innovation in the Food Industry
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. aInnovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines. Seller Inventory # 5959512
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Products and Process Innovation in the Food Industry
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process. Seller Inventory # 9780751404241
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Products and Process Innovation in the Food Industry
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Springer US, Springer New York Mai 1997, 1997
ISBN 10: 0751404241
ISBN 13: 9780751404241
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 268 pp. Englisch. Seller Inventory # 9780751404241
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Products and Process Innovation in the Food Industry
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Products and Process Innovation in the Food Industry
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Condition: New. Print on Demand pp. 268 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam. Seller Inventory # 5856074
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