Synopsis
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Written specially for the Marketing Management in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
"synopsis" may belong to another edition of this title.
About the Author
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
"About this title" may belong to another edition of this title.
Search results for Marketing Management in Practice (CIM Coursebook)
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CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition
Published by
A Butterworth-Heinemann Title, 2007
ISBN 10: 0750684135
ISBN 13: 9780750684132
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Paperback
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Paperback. Condition: Very Good. CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750684132
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CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition
Published by
A Butterworth-Heinemann Title 27/06/2007, 2007
ISBN 10: 0750684135
ISBN 13: 9780750684132
Used
Softcover
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750684132
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