Managing Corporate Reputation and Risk: A Strategic Approach Using Knowledge Management: Developing a Strategic Approach to Corporate Integrity Using Knowledge Management - Softcover

Neef, Dale

Softcover

ISBN 10: 0750677155 ISBN 13: 9780750677158

Publisher: Butterworth-Heinemann, 2003

Synopsis

With the collapse of high-profile companies such as Enron and Tyco, worldwide anti-globalization protests, and recent revelations of questionable behavior by financial groups and auditors, corporate behavior has become the highest priority topic for businesspeople, investors, politicians and the public. Yet despite the critical importance of maintaining public and shareholder trust, most corporations make very little formal effort to actively manage the activities that can put their reputation, share price, and customer base at risk. Most corporations officially embrace the concept of Corporate Social Responsibility; but giving money away to local communities or worthy causes will not prevent an ethical disaster. The problem is not social irresponsibility; the problem is a lack of knowledge about what is taking place in the company or at its subcontractor sites. What companies need to be thinking about is not a theoretical construct around Corporate Social Responsibility, or how they can spin public opinion by charitable actions. They need to be thinking about how they can create a practical knowledge and risk management framework in their company that allows them to avoid costly and reputation-damaging behavior in the first place. Ultimately, this comes down to knowledge management. Whether violations of human rights, employment law, or environmental standards - or simply accounting shenanigans - invariably the reason that these activities are not anticipated and avoided is simply that executives and board members do not realize what is happening in the organization, and what the likely implications of actions will be. And the larger the organization, the more extensive that lack of knowledge. The good news is that developing a strategic approach to corporate integrity is neither exceptionally expensive nor particularly difficult. The problem is that companies that are already using sophisticated information tech

About this title

Review:

"...even the most sophisticated organizations will learn much by studying the phases in The Evolution of the Ethical Corporation outlined in the book."
- David Stangis, Director of Corporate Responsibility, Intel Corporation

From the Back Cover:

"This book is an enlightened contribution to the subject of corporate ethics and integrity. It is a practical guide to improving risk and knowledge management and a must read for any senior executive interested in protecting and enhancing corporate reputation and brand value."
- Hewitt Roberts, CEO, Entropy International

"Dale Neef has pulled it all together in one text.... Even the most sophisticated organizations will learn much by studying the phases in 'The Evolution of the Ethical Corporation' outlined in the book."
- David Stangis, Director of Corporate Responsibility, Intel Corporation

"Finally, a book that delivers a 'unified' treatment of risk management, corporate social responsibility and reputation-risk. With the recent business scandals of Enron, WorldCom and Arthur Andersen, Dale Neef's book has never been more timely... definitely mandatory reading for all present and future corporate executives and board members."
- Jim Kartalia, President, Entegra
Recent corporate ethics disasters have left corporations scrambling to demonstrate to customers and shareholders that their organization takes these issues seriously. This book is an executive briefing for business people explaining how a corporation can combine leading practices in risk and knowledge management with emerging international integrity guidelines in order to manage corporate reputation and risk. Through a mixture of case studies and a clear framework, Neef shows how existing knowledge management tools and systems can be re-engineered to manage corporate risk and integrity policies.
Dale Neef is a management consultant specializing in strategic corporate policy and knowledge management. The author of several books on knowledge management, he has worked for IBM and CSC, and has been a fellow at Ernst & Young's Center for Business Innovation and a Visiting Fellow at The Center for Global Change and Governance at Rutgers University.

About this edition

• Publisher: Butterworth-Heinemann
• Publication date: 2003
• ISBN 10: 0750677155
• ISBN 13: 9780750677158
• Binding: Paperback
• Edition number: 1
• Number of pages: 268