Managing Marketing Performance: 05 (CIM Coursebook) - Softcover

Meek, Helen; Meek, Richard

Softcover

ISBN 10: 0750666536 ISBN 13: 9780750666534

Publisher: Butterworth-Heinemann Ltd, 2005

Synopsis

Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. It is co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam.

About this title

About the Author

Roger Palmer is with the Cranfield School of Management.
Richard Brookes is in the Department of Marketing, The University of Auckland.

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 2005
• Language: English
• ISBN 10: 0750666536
• ISBN 13: 9780750666534
• Binding: Paperback
• Number of pages: 304