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Synopsis
Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course.Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; access the glossary for a comprehensive list of marketing terms and their meanings. The book is written by the CIM Senior Examiner for the Analysis and Evaluation module to guide you through the 2005-2006 syllabus. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam.
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- PublisherButterworth-Heinemann Ltd
- Publication date2005
- ISBN 10 075066651X
- ISBN 13 9780750666510
- BindingPaperback
- LanguageEnglish
- Number of pages304
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CIM Coursebook 05/06 Analysis and Evaluation
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A Butterworth-Heinemann Title, 2005
ISBN 10: 075066651X
ISBN 13: 9780750666510
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Paperback. Condition: Very Good. CIM Coursebook 05/06 Analysis and Evaluation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750666510
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