Marketing Communications (CIM Coursebook) - Softcover

Hughes, Graham; Fill, Chris

Softcover

ISBN 10: 075066648X ISBN 13: 9780750666480

Publisher: Butterworth-Heinemann Ltd, 2005

Synopsis

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the Coursebook


• Search the Coursebook online for easy access to definitions and key concepts


• Access the glossary for a comprehensive list of marketing terms and their meanings

• Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2005-2006 syllabus


• Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory


• Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

About this title

About the Author

After 20 years sales and marketing experience in the engineering, automotive and academic publishing sectors, Graham joined Leeds Business School in 1992. He is now a Principal Lecturer in Marketing teaching marketing communications and with responsiblity for postgraduate and professional courses in the School of Business Strategy. These include CIM, IDM and IPR programmes. He has been a CIM examiner in Integrated Marketing Communications for a number of years and is now Senior Examiner for this module during the period of CIM syllabus change. He is also involved with CIM as an external advisor on study centre accredition and an examiner for CIM certificated programmes. Graham has wide experience as an external examiner for marketing programmes at several other Universities and as a Subject Specialist Reviewer for the Quality Assurance Agency for Higher Education. He has presented a number of conference papers and made contributions to texts in the marketing communications field.

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 2005
• ISBN 10: 075066648X
• ISBN 13: 9780750666480
• Binding: Paperback
• Language: English
• Number of pages: 288