Items related to Marketing Customer Interface (CIM Coursebook)
Synopsis
"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Customer Interface module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM approved by the CIM Chief Examiner. .
"synopsis" may belong to another edition of this title.
About the Author
Craig Simmons is a Director of Best Foot Forward, a leading UK environmental consultancy.
"About this title" may belong to another edition of this title.
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CIM Coursebook 01/02 Marketing Customer Interface
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A Butterworth-Heinemann Title 21/06/2001, 2001
ISBN 10: 0750653078
ISBN 13: 9780750653077
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The Marketing Customer Interface 2001-2002
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CIM Coursebook 01/02 Marketing Customer Interface
Published by
A Butterworth-Heinemann Title 21/06/2001, 2001
ISBN 10: 0750653078
ISBN 13: 9780750653077
Used
Softcover
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