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'An Introduction to the UK Hospitality Industry: a comparative approach' is a core text for introductory hospitality modules and courses. Unique in its structure; this text looks at key aspects and compares them with each sector of the industry to give students a broader and comprehensive view of the topic.
Key aspects of the industry are discussed, including the following areas:
* Management practices
* Work patterns and employment practices
* Industry and financial structures
* IT applications
* Customers and markets
Written in a user friendly style, the following features have been incorporated:
* Chapter objectives
* Case studies
* Review questions
* Chapter conclusions
* Further reading and bibliography.
Contributors to this text are amongst the most highly acclaimed in the hospitality field and bring with them a wealth of knowledge.
"synopsis" may belong to another edition of this title.
The text represents a useful, .... highly readable core text. The book is clear in its intentions and represents a well-presented and concise text.
A useful & insightful addition to the hospitality literature. The book clearly & concisely presents a wide range of relevant introductory material to the student, while providing valuable pointers for the student in indicating further areas of study that might be pursued in greater depth.
Nigel Evans, International Journal of Tourism Research.
'An introduction to the UK hospitality industry: A comparative approach' edited by Bob Brotherton, would be an eminently suitable core text for an introductory course in hospitality management, particularly if the focus is domestic (UK) rather than international. The book is suitable for first or second year students on hospitality management HND or degree courses. I believe that the book is also useful for final year students writing a project or dissertation on a subject requiring a comparative approach........'a blend of the finest ingredients. A rich, strong & robust melange'
A K Jenkins, Hospitality Management, University of Huddersfield (forthcoming review in the International Journal of Hospitality Management)
"About this title" may belong to another edition of this title.
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