Items related to Business Strategy: An Introduction

Business Strategy: An Introduction - Softcover

Campbell, David; Stonehouse, George; Houston, Bill

 
9780750642071: Business Strategy: An Introduction

Synopsis

An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided.

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Review

'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'
Professor David Parker, Aston University

'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School

Book Description

Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies

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