Items related to Business Strategy: An Introduction
A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.
The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.
David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.
* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout
The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.
David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.
* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout
"synopsis" may belong to another edition of this title.
Review:
'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'
Professor David Parker, Aston University
'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School
Book Description:
Professor David Parker, Aston University
'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School
Business Strategy provides a straightforward introduction to strategy which is global in coverage and full of helpful features such as 'guru guides', hot topics to research and case studies
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1999
- ISBN 10 0750642076
- ISBN 13 9780750642071
- BindingPaperback
- Number of pages352
- Rating
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Business Strategy: An Introduction
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Business Strategy: An Introduction
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Business Strategy: An Introduction
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ISBN 13: 9780750642071
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Business Strategy: An Introduction
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A Butterworth-Heinemann Title
(1999)
ISBN 10: 0750642076
ISBN 13: 9780750642071
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750642071. Seller Inventory # 9464641
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Business Strategy: An Introduction
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A Butterworth-Heinemann Title
(1999)
ISBN 10: 0750642076
ISBN 13: 9780750642071
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750642071. Seller Inventory # 9464640
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Business Strategy: An Introduction
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A Butterworth-Heinemann Title
(1999)
ISBN 10: 0750642076
ISBN 13: 9780750642071
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750642071. Seller Inventory # 9464642
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Business Strategy: An Introduction
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ISBN 10: 0750642076
ISBN 13: 9780750642071
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780750642071. Seller Inventory # 9464643
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Business Strategy: An Introduction
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ISBN 10: 0750642076
ISBN 13: 9780750642071
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750642071. Seller Inventory # 9233610
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Business Strategy: An Introduction
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