Excellence in Advertising (CIM Professional Development) - Softcover

 
9780750631297: Excellence in Advertising (CIM Professional Development)

Synopsis

Divided into three sections - the overview, excellence in process, and excellence in practice, this book is a collection of essays on the rudiments of advertising. The contributors are among the top figures in Britain's advertising industry.

"synopsis" may belong to another edition of this title.

Synopsis

Divided into three sections - the overview, excellence in process, and excellence in practice, this book is a collection of essays on the rudiments of advertising. The contributors are among the top figures in Britain's advertising industry.

About the Author

Leslie Butterfield is CEO of the strategic brand consultancy Butterfield8, founder of agency Partners BDDH and a fellow of the IPA.

"About this title" may belong to another edition of this title.