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Synopsis
This guide takes the reader through each stage of producing a direct-mail campaign. It contains practical tips and advice, and is designed for use by executives planning a campaign for the first time, as well as those with more experience.
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About the Author
Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.
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The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)
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The Royal Mail Guide to Direct Mail for Small Businesses (Marketing Series: Practitioner)
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A Butterworth-Heinemann Title, 1996
ISBN 10: 0750627476
ISBN 13: 9780750627474
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