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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development) - Softcover
Synopsis
This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.
"synopsis" may belong to another edition of this title.
Review
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export
From the Author
A complete guide to entering and managing export markets
The text is based on 30 years of very practical line management experience and international consultancy with major multinational clients. It provides a comprehensive guide to breaking into export markets, appointing and managing agents and distributors, and developing a strategy planning process. It is a "hands on" guide to market development and management, and is full of very practical check lists for the busy travelling exporter. Not a college textbook, but a business executives working manual and guide.
The textbook is endorsed by both the Chartered Institute of Marketing for professional development, and the Institute of Export, and provides a source of material for their courses.
Chris Noonan
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1996
- ISBN 10 0750625732
- ISBN 13 9780750625739
- BindingPaperback
- LanguageEnglish
- Number of pages600
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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Published by
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Used
Softcover
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Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750625739
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Stock Image
The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Published by
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750625739
Quantity: 1 available