The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development) - Softcover

Noonan, Chris J.

Softcover

ISBN 10: 0750625732 ISBN 13: 9780750625739

Publisher: Butterworth-Heinemann Ltd, 1996

Synopsis

The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas.

In a concise, informative and practical style, export marketers are urged to be pro-active seeking foreign markets for additional sales opportunities.

The handbook will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.

The busy exporter is given lots of tools to improve market management and performance: *logical and practical explanation of export market management stages *case studies *bullet point lists *checklists at chapter ends.

Endorsed by the CIM
Essential handbook for all involved in the field of international marketing
Full of case studies, bullet point lists and checklists

About this title

Review

'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export

From the Author

A complete guide to entering and managing export markets
The text is based on 30 years of very practical line management experience and international consultancy with major multinational clients. It provides a comprehensive guide to breaking into export markets, appointing and managing agents and distributors, and developing a strategy planning process. It is a "hands on" guide to market development and management, and is full of very practical check lists for the busy travelling exporter. Not a college textbook, but a business executives working manual and guide.

The textbook is endorsed by both the Chartered Institute of Marketing for professional development, and the Institute of Export, and provides a source of material for their courses.

Chris Noonan

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 1996
• ISBN 10: 0750625732
• ISBN 13: 9780750625739
• Binding: Paperback
• Language: English
• Number of pages: 600