Synopsis
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.
"synopsis" may belong to another edition of this title.
About the Author
Tim Jones is Principal of Innovaro, a consulting firm focused on helping companies to generate more ideas, implement innovation strategies and renew their organizational capability. He is an expert in enabling innovation and is actively involved with a number of organizations including the Product Development Management Association in the UK. Tim is especially interested in how organizations evolve and how people innovate. He was formerly with Gemini Consulting where he led teams defining growth strategies and developing organizational structures and processes to aid new product and service development. Tim has Masters degrees in both Engineering and Industrial Design as well as a PhD on diagnosing conflict in teams
Synopsis
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.
"About this title" may belong to another edition of this title.
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New Product Development: An Introduction to a Multifunctional Process
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New Product Development: An introduction to a multi-functional process
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A Butterworth-Heinemann Title 11/12/1996, 1996
ISBN 10: 0750624272
ISBN 13: 9780750624275
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New Product Development: An introduction to a multi-functional process
Published by
A Butterworth-Heinemann Title 11/12/1996, 1996
ISBN 10: 0750624272
ISBN 13: 9780750624275
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