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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) - Softcover
Synopsis
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control. This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing. New features for this edition include: Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics Greater emphasis throughout on marketing implementation Mini-cases and questions in every chapter to reinforce the key points raised
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About the Author
The author of twelve books, Colin Gilligan is a fellow of the Chartered Institute of Marketing and a member of the Institute's Senate. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages700
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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A Butterworth-Heinemann Title, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Paperback
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Paperback. Condition: Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622448
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Strategic Marketing Management
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780750622448. Seller Inventory # 9605202
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Strategic Marketing Management: Planning, Implementation and Control
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780750622448. Seller Inventory # 9364606
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Strategic Marketing Management: Planning, Implementation and Control
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Seller Inventory # 9039074
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0075062244X-G
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Strategic Marketing Management: Planning, Implementation and Control
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Seller Inventory # 9853549
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann Ltd, 1997
ISBN 10: 075062244X
ISBN 13: 9780750622448
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Stains on the edge. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-125-344
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