This book uses the ideas developed by the author (drawing on his background as a composer) in his "Technologies for Creating" technique. He aims to teach people the skills which will enable them to tap into their own creativity and use it in a practical context, providing not rigid rules but guiding principles which can apply to anyone - filmmaker or housewife, teacher or painter, writer or business person. These principles are intended to make the creative process simple, effective and reliable; they are to be learned and mastered.
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, 315 pages
'Robert Fritz is without doubt one of the most original thinkers today on the creative process in business, the arts, science, and life in general. His work has deeply impacted my life and the lives of many of my colleagues. Unlike many who write as outside experts about 'creativity', Robert Fritz takes you inside: the secrets of creating as understood by a master musician, artist and composer.'
Peter Senge, author of The Fifth Discipline
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