The CIM Diploma Case Study Book (Marketing Series: Student) - Softcover

Pearson, David J.

 
9780750618489: The CIM Diploma Case Study Book (Marketing Series: Student)

Synopsis

The diploma case study is commonly acknowledged to be the most difficult of the CIM exams. This book is designed to help you pass the case study exam first time. It contains the five most recent diploma case study papers, examination questions, examiners' reports, examiners' guidance notes, hints and tips.

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