Items related to Below-the-Line Promotion (Professional Development...
Synopsis
More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising through press, poster, television and radio. Yet there are no books to tell marketing and advertising executives or students how to start. Author of the "Fundamentals and Practice of Marketing" and "The Fundamentals of Advertising", John Wilmshurst has drawn together key elements such as the various types of below-the-line activities (from sales promotion, and sales aids to merchandizing, exhibition and giveaways) in one book for practitioners and students alike.
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- PublisherButterworth-Heinemann Ltd
- Publication date1993
- ISBN 10 0750605480
- ISBN 13 9780750605489
- BindingPaperback
- LanguageEnglish
- Number of pages420
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Below-The-Line Promotion
Published by
Butterworth-Heinemann Ltd, 1994
ISBN 10: 0750605480
ISBN 13: 9780750605489
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Authorized facsimile. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0750605480. Seller Inventory # 9129026
Quantity: 1 available
Stock Image
Below-The-Line Promotion
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750605489. Seller Inventory # 9813929
Quantity: 1 available
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Below-The-Line Promotion (The Marketing Series Professional Development)
Published by
Butterworth-Heinemann Ltd, 1993
ISBN 10: 0750605480
ISBN 13: 9780750605489
Used
Softcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 420 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 37408037/202
Quantity: 1 available