The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title - Softcover

Christopher, Martin

 
9780750603676: The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title
Softcover
ISBN 10: 0750603674 ISBN 13: 9780750603676
Publisher: Butterworth-Heinemann Ltd, 1986

Synopsis

This work should be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, it provides practical guidance on the planning and implementation of a profitable distribution strategy.

"synopsis" may belong to another edition of this title.

Synopsis

This work should be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, it provides practical guidance on the planning and implementation of a profitable distribution strategy.

About the Author

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

"About this title" may belong to another edition of this title.

Publisher
Butterworth-Heinemann Ltd
Publication date
1986
Language
English
ISBN 10 
0750603674
ISBN 13 
9780750603676
Binding
Paperback
Number of pages
182

Other Popular Editions of the Same Title

9780899301143: The Strategy of Distribution Management

Featured Edition

ISBN 10:  0899301142 ISBN 13:  9780899301143
Publisher: Praeger, 1985
Hardcover