Market Research: Using Forecasting in Business - Softcover

Clifton, Peter; Nguyen, Hai; Nutt, Susan

 
9780750601535: Market Research: Using Forecasting in Business

Synopsis

The whole range of analysis and forecasting is comprehensively covered in the two parts of this book. The first half concentrates on marketing analysis, the concepts involved and the practical problems of acquiring data. In the second part the main quantitive techniques of forecasting are explored.

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