Items related to Marketing Strategy (Marketing Series: Practitioner)
Intended to provide marketing practitioners with useful information on the role of the marketing director in the successful organization of the 1990s, this book should also help managers outside that specialism to understand the pivotal role of marketing in the business strategy process.
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About the Author:
Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients' organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1991
- ISBN 10 0750601515
- ISBN 13 9780750601511
- BindingHardcover
- Number of pages220
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Marketing Strategy (Marketing Series: Practitioner)
Published by
Butterworth-Heinemann
(1992)
ISBN 10: 0750601515
ISBN 13: 9780750601511
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Marketing Strategy (The Marketing Series)
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_318347564
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Marketing Strategy
Published by
Butterworth-Heinemann Ltd
(1992)
ISBN 10: 0750601515
ISBN 13: 9780750601511
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Hardcover
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Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Different cover. Edition 1992. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-893-601
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Marketing Strategy
Published by
Butterworth-Heinemann Ltd
(1992)
ISBN 10: 0750601515
ISBN 13: 9780750601511
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750601511. Seller Inventory # 8596895
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