Synopsis
What is marketing?. This is a question asked not only by students and those who have newly entered the business world. All too frequently it is asked by many who have spent years engaged in commercial and industrial activity. This book seeks to explain in straightforward terms what is meant by the marketing concept, Marketing is essentially an attitude of mind. Its principles apply to all forms of commercial enterprise. Although selling plays an essential part the total marketing function is concerned with a much wider spectrum embracing market research and analysis, product planning, co-ordination and pricing, advertising and promotion as well as the study of distribution policies and methods.
"synopsis" may belong to another edition of this title.
Synopsis
What is marketing?. This is a question asked not only by students and those who have newly entered the business world. All too frequently it is asked by many who have spent years engaged in commercial and industrial activity. This book seeks to explain in straightforward terms what is meant by the marketing concept, Marketing is essentially an attitude of mind. Its principles apply to all forms of commercial enterprise. Although selling plays an essential part the total marketing function is concerned with a much wider spectrum embracing market research and analysis, product planning, co-ordination and pricing, advertising and promotion as well as the study of distribution policies and methods.
"About this title" may belong to another edition of this title.
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Marketing (Made Simple Books)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001795429
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Marketing (Made Simple Books)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004631011
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Marketing (Made Simple Books)
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780750601382
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Marketing, Third Edition
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Condition: Very Good. 1753696386. 7/28/2025 9:53:06 AM. Seller Inventory # U9780750601382
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Marketing (Made Simple Books)
Seller: Bahamut Media, Reading, United Kingdom
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780750601382
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Marketing
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780750601382. Seller Inventory # 8666813
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Marketing (Made Simple Books)
Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00750601388-G