Synopsis
Addressed to creators, designers, makers and users of packaging, this comprehensive book examines the raw materials, processes, options and constraints involved in creating the ideal product package and its role within the marketing mix. The author has wide experience of both packaging technology and product marketing, and his two interests combine to create a practical guide for those involved at any stage in the development, packaging, marketing and promotion of industrial and consumer products. The author contends that the better the package engineering, the more it will reinforce brand identity becoming an effective part of the product it serves.
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Packaging and the Marketing Mix
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750600200. Seller Inventory # 8987993
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Stock Image
Packaging and the Marketing Mix
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0750600209. Seller Inventory # 9254297
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£ 7.93
£ 13.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available