Effective Science Communication: A practical guide to surviving as a scientist is devoted to the variety of ways that scientists are expected to communicate in their day-to-day professional lives. This book discusses why communication is key to being a successful scientist in the 21st century and provides practical assistance and advice, built on the personal experiences of the authors, on publishing your work in scientific journals, applying for funding, and effectively communicating your research to a scientific audience. This book also provides advice and tips on how to start communicating your research to audiences other than scientists, and why it is important to do so.
There are chapters devoted to constructing a digital footprint, dealing with the media, and influencing science policy. There are a number of useful exercises throughout the book that will help you to become a more effective communicator. Whether you are an undergraduate or a senior academic, this book provides a helping hand in your scientific journey to not only survive, but to prosper in the process.
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Sam Illingworth is a Senior Lecturer in Science Communication at Manchester Metropolitan University. His current research looks at ways in which science can be used to empower society, as well as the relationship between science and poetry. Grant Allen is a Reader in Atmospheric Science at the University of Manchester where his research interests focus on trace gas measurement methods and remote sensing.
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