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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture - Hardcover
Synopsis
This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.
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About the Author
Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Companys Image, Brands and Culture
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL10502118
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Corporate Charisma
Published by
Piatkus, London, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
Used
Hardcover
First Edition
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Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. Seller Inventory # 9311
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Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-393-576
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Corporate Charisma
Published by
Little, Brown and Company, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
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Hardcover
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Condition: New. pp. 232 Index. Seller Inventory # 2650388878
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Corporate Charisma
Published by
Little, Brown and Company, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
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Hardcover
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Condition: New. pp. 232 Illus. Seller Inventory # 58155089
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Corporate Charisma
Published by
Little, Brown and Company, 1998
ISBN 10: 074991825X
ISBN 13: 9780749918255
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Hardcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. 232. Seller Inventory # 1850388868
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Corporate charisma: How to achieve world-class recognition by maximising your company*s image, brands, and culture
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Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA758074991825X5
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